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ABOUT US

The Vision. The Mission

1

We provide individuals and families experiencing financial hardship with awareness of financial resources and access to financial experts. 

2

We empower individuals with financial resources through financial education and financial plans. 

LEADERSHIP TEAM

CHRISTINA MASSALAY

CO-EXECUTIVE DIRECTOR
Co-Executive Director overseeing operations, governance, and performance reporting. She co-leads financial planning for the organization's clients, facilitates workshops for partner organizations, and drives strategic partnership outreach.
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MINA ENNIN BLACK

CO-EXECUTIVE DIRECTOR
Co-Executive Director leading marketing, program development, and content and resource creation. She delivers financial planning for the organization's clients, facilitates workshops for partner organizations, and drives strategic partnership outreach.
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MELISSA GAINES

OPERATIONS MANAGER
Operations Manager overseeing dashboards, KPI and deliverable tracking, and workflow automation. She builds onboarding processes and manages community resource coordination.
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The Board

ROBERT HAYDEN

CHAIR

Robert Hayden, JD, CFP(R)

Chair at Total Alignment Charitable
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AIMEE L. BAEHR

BOARD MEMBER

Aimee L. Baehr, CFP(R)

Board Member with over two decades experience in wealth management.
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LINDA CENEDELLA

BOARD MEMBER

Linda Cenedella

Board Member and attorney with deep expertise in antitrust/competition law and class actions, banking and financial regulations.
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ONEICA A. GREAVES

BOARD MEMBER

Oneica Greaves

Board Member: Strategic, growth-oriented leader with a passion for building brands, experiences, and teams that drive business transformation and long-term value.
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EDWARD C. FRACKELTON

BOARD MEMBER

Edward A. Frackelton

Boad Member: Healthcare Professional with Molecular Genetics & Genomics Clinical Diagnostics, Research, and Management experience.
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Our Reach

We work with organizations, individuals and families across the U.S

OUR ADDRESS

42 Broadway, 12th Floor New York, NY, 10004 

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Our Work

  • FINANCIAL EDUCATION WORKSHOPS
  • FINANCIAL PLANNING
  • OUR PARTNERS

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